There are huge community benefits to supporting local charities this holiday season (and year-round). Here’s how giving back can also boost your business:

Workplace culture
Giving back to local charities and non-profits helps boost employee morale and improve workplace culture—both of which are proven to increase efficiencies and diminish misuse of company hours.

Social responsibility
Giving back can be as easy as donating to your favourite cause or as elaborate as throwing a gala event. Aligning  your business with local charities not only makes you look good, but it makes you feel good.

Brand persona
Partnering with or giving to a charity opens doors for positive news stories connected to your business, which is wonderful for your brand persona. A positive brand persona is key in the small business community. Caring about the community by giving back helps paint your business in a positive light.

Make a difference
Partnering with or giving to a charity opens doors for positive news stories connected to your business, which is wonderful for your brand persona. Caring about the community by giving back helps paint your business in a positive light.

A difference-maker for the community (and for your customers) 
When you support charities, you make a difference, no matter how big or small the donation. Giving back to the community also helps keep your brand top-of-mind and could be the reason why customers choose you over a competitor.

Jonathan Wade
Red River College | Creative Communications | Student InternJonathan Wade is interning at The Chamber as part Red River College’s Creative Communications second year work placement program. Jonathan is interested in public relations and is a passionate Winnipeg sports fan. He has a fantasy hockey news/advice blog and hosts a local music podcast.